The “Vendor Card Distribution” initiative by GER Sri Lanka is designed to empower small-scale vendors and entrepreneurs within marginalized communities. By providing vendor cards, GER SL enables these individuals to access vital resources, training, and opportunities that can help them enhance their businesses and improve their livelihoods.

This program primarily targets street vendors, market sellers, and small business owners who often face challenges such as lack of access to formal markets, financial services, and necessary training. With the vendor card, beneficiaries gain legitimacy and recognition, allowing them to operate more effectively within their communities.

As part of the initiative, GER SL offers training workshops focused on business management, marketing strategies, and financial literacy. These workshops equip vendors with essential skills, helping them improve their product offerings and attract more customers. Furthermore, the program fosters a sense of community among vendors, encouraging them to share experiences and best practices.

The vendor card also opens doors to partnerships with local suppliers and markets, enabling vendors to source quality products at better prices. This not only enhances their profit margins but also contributes to the local economy by promoting entrepreneurship.

Through the Vendor Card Distribution initiative, GER Sri Lanka is committed to fostering economic resilience and self-sufficiency among small vendors. By empowering individuals to thrive in their businesses, GER SL is helping to create sustainable livelihoods and contribute to the overall development of communities, ultimately reducing poverty and enhancing quality of life.